Management is Doing Thing Right
Dan Schawbel is the leading personal branding expert for immature professionals. Read full profile
People y'all know or have never met yet are googl'ing you. Allow'southward face information technology, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Cocky-Googling), which was more than than double 5 years agone. Information technology'south a pretty rubber bet that percentage has climbed to over l or threescore% by this year.
Some people might can it ego-surfing, but it's actually a skilful exercise to come across what results come up for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to learn more than well-nigh yous. Hiring managers want to see if you lot have a clean record in Google, which is your permanent record because every movement yous make (yes even a blog annotate) is stored there forever. Earlier I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Try doing it right now and encounter what you go.
There is no hiding from Google!
Google keeps track of just nigh everything you do on the cyberspace. It patrols and captures your online beliefs, such equally when you post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about y'all, which means that Google has a complete flick (well-nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to detect out everything about you when they grow older. "Mom, look what I only found out about Dad in Google." Your personal brand can't hide from Google. There is 1 major exception to this though.
Common names
If your name is common, such as Mike Smith, then information technology will be very hard to own your Google results. At that place are over 54 one thousand thousand results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at edifice content each and every day for your entire life. At the age of sixty you might find out that Google inverse their algorithm and you'll lose all that hard work. The signal being is that you'll take to differentiate your name in gild to rank high. I typically recommend you use your middle name or a nickname in this instance. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank'southward of viii and higher! Your blog posts about these celebrities will never end upward on the superlative twenty results for their proper noun unless you are Perez Hilton. If your name is the same every bit a celebrities, y'all are in big trouble. Endeavour searching for Christina Aquilera (21 meg results), Britney Spears (88 million), Lil Wayne (twoscore million) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, you don't stand a risk. If y'all are stuck with a celebrity proper name, I propose that you build your brand around an area of your expertise or interest and connect it to your make name.
Unique names
While growing up, you might have been fabricated fun of people of your unique name because it was "dissimilar." Although you lot were ostracized and made fun of, correct now you become to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and see your friends, you'll get the concluding laugh because yous can be visible and control perceptions, while they simply cannot. When y'all Google your proper noun, whether y'all have results that reflect your make, you'll see how hard information technology volition be to rank high for it or not. Depending on the competition, it may take you lot a few days or a few months. Over time, if you lot work very hard, you'll ain the elevation x results for your name.
In my next postal service, I'll talk about what you tin can do to gain control over your Google results and permit your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/management-doing-thing-right.html
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